Marketing Officer

Contract Type: 12 months fixed term subject to funding.
Hours: 22.5 hours over 3 or 4 days (full time hours are 30 hours over 4 days) per week
Salary: Full time equivalent Regional £38,304 - £40,354, London £41,719 - £43,769 per annum,
Pro rata to 22.5 hours per week- Regional £28,728- £30,265, London £31,289- £32,826 per annum,
(London salary applicable to candidates who are based in the London office a minimum of two days a week)

The role

Friends of the Earth is the biggest grassroots environmental campaigning community in the world. It covers 75 countries – from Norway to Australia, from South Korea to Colombia. We have around 5,000 local activist groups and over 2 million members and supporters worldwide. All of them doing incredible things for a healthier, fairer, greener world.

We are looking for a passionate, proactive and planned marketing and engagement specialist to join us in a busy, visible and creative role. This is an exciting time to join the team as we roll out a new brand programme, strengthen our narrative as a trusted and leading environmental justice organisation, and build on our successes fighting for people and planet.

This role will be responsible for the development and delivery of integrated marketing and communications plans that grow awareness of the Friends of the Earth brand amongst our target audiences and help us win campaigns by effectively engaging our supporters and grassroots network of groups.

Key Skills

• Experience of delivering integrated digital and offline marketing and strategic communication campaigns.
• Proven ability to manage the expectations and needs of multiple stakeholders and navigate differences of opinion to deliver excellent results to deadline.
• Understanding of how to gather, analyse, interpret and apply audience insight from a range of different research types to meet project objectives.
• Knowledge of different models of audience segmentation and how to develop content and comms that engage different audiences to benefit both supporter and donor acquisition goals.
• Experience of commissioning creative content from both in-house creative teams and external agencies to develop disruptive and inspirational marketing activations.
• Ability to project manage the marketing and engagement aspects of end-to-end campaign activities, coordinate, negotiate and keep the budget oversight for marketing activity.
• Demonstrable ability to consult and share your subject matter expertise to teams and projects across the organisation.
• Understanding of why it is important to constantly be building our brand and to know how we might do that, especially via our trusted corporate partnerships.
• A strong knowledge of communication channels and how best to maximise campaign impact through them, especially traditional media.
• Ability to gather, process and evaluate results from marketing activations and then take the learnings into follow up work to continually seek to improve results.

Key Attributes

• Curious mindset and an openness to exploring new ways of doing things. A proven ability to test and learn new approaches and apply learnings.
• Confident and clear communicator with an ability to challenge constructively, whilst taking responsibility for own successes and failures.
• Be proactive at spotting opportunities and challenges, raise risks as necessary.
• Emotional resilience.
• Thrive in an environment of managing multiple stakeholders, projects and deadlines.
• A willingness and motivation to lean in and support others.
• Ability to work both independently and collaborate well cross-organisationally.

The team

The Engagement team plays a critical and visible role in the organisation. We lead strategic projects, put engagement into the heart of our campaigns and offer expert advice and analysis to teams across the organisation. We are a high-performing and friendly team that strives to experiment with new ideas and support each other in the process.

This role will work alongside other Marketing Officers who will provide peer support and report into the Marketing & Engagement Manager whom you will work closely with, while also supporting the work and objectives of the wider team. We are cross-organisational in scope so a large part of the role will also be collaborating with different teams such as our production hub, Content & Creative, Campaigns, and Individual & Major Giving teams amongst others.

For more information please read the job description on our website.

Closing date: Wednesday 19th November (23:59)

Please note we only accept applications via the Friends of the Earth Application System.

We offer a competitive range of benefits, good work/life balance including a 4-day working week with no loss of pay, excellent learning and development opportunities and a vibrant organisational culture.

Our staff body is currently under-representative of People of Colour, LGBTQIA+ people and people with long term conditions or impairments. We are committed to eroding these historic barriers, so as to create a movement in which people from all walks of life see themselves in, and so we particularly encourage you to apply if you belong to one of these groups or sit at multiple intersections of disadvantage. We are committed to the Disability Confident standard and will guarantee an interview to any candidates who declare a disability and who meet the essential criteria for the role.

Friends of the Earth staff who publicly represent Friends of the Earth (including all campaigners) are not allowed to also represent a political party. This is to ensure that there can be no confusion in the minds of the public about Friends of the Earth's party-political independence. Affected staff should also seek permission from the Senior Management Team if they wish to hold a non-public facing official role in a political party. If this is an issue, please do raise this with us as soon as possible.

Friends of the Earth is an international community dedicated to protecting the natural world and the wellbeing of everyone in it. We lead campaigns, provide resources and information, and drive real solutions to the environmental problems facing us all.