Media and PR Manager

We are seeking a Media and PR Manager to strategically guide our public story and help us reach our goal of rewilding flourishing across 30% of Britain. This is your chance to take our media and PR to the next level – shaping bold, creative storytelling that generates wonder, shifts public perception, and builds widespread engagement.

You must be a transformative thinker, ready to translate rewilding in practice into stories that inspire action and connect people to nature. You will serve as a senior spokesperson, cultivate strong relationships with journalists and influencers across England, Scotland, and Wales, and be the trusted voice for our credible work.

If you are a natural storyteller who thrives in a dynamic environment, join us to amplify the story of a wilder, better future.

Please note that this advertisement may close early if we receive a sufficient number of suitable applications.

Job purpose

To strategically lead and execute all media and public relations activities for Rewilding Britain. This includes fully embedding the media strategy into our 5-year plan while personally ensuring the effective day-to-day running of the media and PR function (managing the media inbox, writing press releases, and media monitoring) to achieve our ambitious media targets.

Objectives of the Role

• To successfully coordinate and lead our media work, ensuring Rewilding Britain's media strategy and plan are fully embedded into the overarching communications strategy.
• To achieve ambitious media targets for 2030, significantly increasing our profile, reach, and influence.
• To take ownership of the organisation's crisis communications response and manage the growing PR function, including the Ambassador programme.

Your responsibilities will include:

Strategic media leadership

• Develop, implement, and track a proactive, high-impact Media Strategy that supports the organisation’s objectives and aims to achieve the mission in our 2030 strategy.
• Manage the organisation's media function, including monitoring the media inbox, coordinating responses, and generating positive coverage across print, broadcast, and digital channels.
• Take lead responsibility for developing and implementing Crisis Communications plans and acting as the senior point of coordination during unexpected events.
• Provide regular performance monitoring and evaluation of media coverage and PR campaigns, using data to inform strategic adjustments.

Public Relations and stakeholder engagement

• Manage and develop the organisation’s PR activities, including leading the strategy for our Ambassador programme, and increasing positive engagement with Influencers and celebrities.
• Cultivate and maintain strong relationships with key journalists, editors, producers, and relevant external stakeholders across England, Scotland and Wales.
• Keep our team of media spokespeople well trained through regular media training sessions and briefing updates.
• Work closely with the rewilding alliances in Scotland and Wales to develop shared media and PR opportunities.
• Proactively lead the public conversation by developing and executing courageous and playful PR initiatives, stunts, surveys, and activities designed to generate widespread media engagement.
• Ensure all communications are credible, grounded in evidence, and reflect the organisation’s values and brand messaging.
• Act as a spokesperson for Rewilding Britain when required in the media, ensuring consistent messaging and brand alignment.

Internal coordination

• Draft and edit high-quality media materials, including press releases, briefings, reactive statements, and Q&As.
• Work closely across all teams and programmes of work within our strategy to identify and translate our work into compelling, accessible, and newsworthy stories.
• Manage the media and PR budget, ensuring effective resource allocation and providing regular reports.
• Oversee and manage external resources including freelancers, PR agencies, volunteers, and any supporting team members when required.
• Represent Rewilding Britain alongside other team members at events, exhibitions, workshops, conferences, rallies and more to advance our Media and PR objectives.

Skills, experience and behaviours

Essential

Education

• An undergraduate degree or equivalent professional training, or at least six years' of relevant experience in a related subject area (e.g. Journalism, communications, media, public relations).

Experience

• Significant experience in a senior media or PR role (manager level or above), within a sector where you have had to shift perceptions and attitudes. (At least 10 years' experience with two of these years at a senior / manager level).
• Expert proficiency and proven experience in developing and implementing media strategies that achieve measurable targets.
• Significant experience of proactively pitching stories and securing high-impact coverage across national and regional media (broadcast, print, and digital).
• Experience managing advanced crisis communications and/or complex reputational issues.
• Experience of guiding significant decision-making on an organisational position or point of view which will have considerable reputational impact.
• Experience of constantly managing key external relationships with journalists and the media critical to organisational success.

Skills

• Exceptional copywriting and editing skills for media materials (press releases, reactive statements).
• Expert proficiency in media monitoring and evaluation software.
• Powerful communication and presentation skills, with the ability to confidently act as a media spokesperson.
• Innovative problem-solving skills, able to frequently create innovative solutions for unprecedented challenges.
• Excellent budget management skills.
• Strong strategic thinking skills with an ability to spot opportunities and solve problems.
• Exceptional understanding of current media landscape and comms and PR trends.
• Strong understanding and interest in relevant stories and coverage in the media.

Behaviours

We seek candidates who engage with our values and can demonstrate how they would put them into practice as part of our team. Specifically for this role, we are seeking candidates who are:

• Transformative: drives high-impact media results with a flair for fresh, boundary-pushing ideas and creative story angles.
• Courageous: takes calculated risks, challenges convention, and demonstrates calm under pressure during a crisis.
• Curious: actively seeks new media channels and untold internal stories, driven by exploration and feedback.
• Collaborative: builds strong, open relationships internally and externally to effectively amplify a collective voice.
• Credible: acts with integrity, delivering communications with precision and attention to detail.

Desirable

Education

• Relevant professional qualification (e.g. CIPR Diploma/Chartership or NCTJ Diploma).

Experience

• Experience working with and managing Ambassador/Influencer programmes and high-profile individuals.
• Experience working with media or stakeholders in all three devolved nations: England, Scotland and Wales.
• Established relationships with relevant journalists.

Skills

• Strong understanding and interest in rewilding stories and coverage in the media.

This job description is not all encompassing and may change to reflect need. Your duties may be reviewed from time to time and revised and updated in consultation with you to reflect appropriate changes.

Terms and conditions and staff benefits

This role will be full time / 35 hours per week, which can be worked flexibly.

This post has been graded at Band 4 and the starting salary is £51,750 per annum.

There will be some freedom for the person to determine their own working arrangements each week, within limitations, providing the work is delivered.

Rewilding Britain employees benefit from 25 days annual leave per year (pro rata for part time roles), rising to 30 days over 5 years. A generous employer-matched pension scheme is also available.

We are a virtual team who work from home and/or co-working spaces. We will support you to achieve a suitable virtual working environment. Some meetings are held face to face across Britain, so a willingness to travel with occasional overnight stays is desirable.

Equality in employment

Candidates will be shortlisted and selected according to suitability for the post without regard to age, disability, gender reassignment, marriage or civil partnership, pregnancy, race, religion or belief, sex or sexual orientation.

Use of artificial intelligence tools

Rewilding Britain actively screens for content that is AI generated as part of our recruitment process. We recognise the benefits of some AI tools, whilst acknowledging the ethical and environmental considerations their use entails. We ask candidates to be transparent about any use of AI tools throughout their candidate journey. Rewilding Britain does not use AI tools to review candidate applications; real people will review and shortlist applications.

Rewilding Britain is not a licenced sponsor at this time. Any offer of employment will be made subject to the provision of a valid right to work in the UK.