Visitor Engagement Project Officer

Help shape how people experience and care for one of England’s most special coastal landscapes.

About the role

The Norfolk coast is a place people love to visit - but increasing visitor numbers, climate change and recreational pressures can have significant impacts on its wildlife, habitats and landscapes. We’re looking for an enthusiastic and experienced Visitor Engagement Officer to help us tackle these challenges and develop a coordinated, landscape-scale approach to visitor management across the Norfolk Coast Protected Landscape.

This is an exciting opportunity to work at the heart of a partnership bringing together the Norfolk Coast National Landscape, Peddars Way and Norfolk Coast Path National Trail, and The Wash and North Norfolk Marine Protected Area Network. You’ll work with landowners, conservation organisations, tourism businesses, local authorities and other partners to develop engaging communications and campaigns that help visitors understand the places they are visiting and the simple actions they can take to protect them.

What you’ll be doing

• Lead development and delivery of a coordinated visitor communications and engagement programme across the Norfolk coast.
• Develop creative, accessible and evidence-based campaigns promoting responsible recreation and protecting sensitive wildlife, habitats and landscapes.
• Build strong relationships with a wide range of partners and stakeholders, creating consistent messaging and a shared approach to visitor pressures.
• Lead the Visitor Pressures Working Group, bringing partners together to identify priorities and deliver practical action.
• Build on successful initiatives such as ‘Know Before You Go’ and species-focused campaigns.
• Develop monitoring and evaluation approaches to understand whether communications are changing visitor behaviour.
• Share learning and best practice across the partnership and help shape future investment and funding.

About you

You’ll be an excellent communicator who can bring people together around a shared goal. You’ll be comfortable moving between strategic partnership work and practical delivery - whether that’s developing a campaign, analysing visitor data, managing a supplier or talking to visitors at an event. We’re looking for someone with:

• Excellent written and verbal communication skills, with the ability to adapt your approach for different audiences.
• Experience of developing and delivering projects, campaigns or engagement activity.
• Strong analytical and organisational skills and confidence using Microsoft Office.
• The ability to work independently, manage competing priorities and take responsibility for delivering outcomes.
• An understanding of environmental issues including nature recovery, climate change and sustainable tourism.
• A genuine interest in the Norfolk coast and the landscapes, wildlife and communities that make it special.

Why join us?

This is a chance to work on a high-profile programme with the potential to make a real difference to how people experience and care for the Norfolk coast. You’ll be joining a collaborative network of organisations and partners and will have the opportunity to develop new approaches to visitor engagement, test what works and use evidence to shape future investment. If you’re passionate about the environment, enjoy working with people and want to turn ideas into practical action, we’d love to hear from you.

These are some benefits you can enjoy by working for Norfolk County Council:

• Competitive salary
• Generous holiday entitlement
• Health and Wellbeing services including fast-track physiotherapy and a free counselling service
• Flexible working opportunities including flexi-time, part time, remote and hybrid working – dependant on your job role and business need.
• Financial benefits such as:
  • ‘Norfolk Rewards’ our employee discounts programme which helps you save money on almost anything, from everyday groceries and clothes, to holidays, new technology, gym membership, trips to the cinema and days out.
  • A Blue Light card for Fire Service and Social Care Workers
  • Relocation expenses (where applicable)
  • An advance of your expenses if you travel for work
  • Local Government Pension Scheme with generous employer contribution, life assurance, death in service payments and dependants’ pensions.
  • Tax efficient ways of getting extra pension and new bikes
  • Access to our tax efficient car lease scheme for greener travel enabling you to lease a brand new, ultra-low emission vehicle (subject to eligibility)
  • A payment if you refer someone you know to a hard to fill job

Before you apply, we recommend reading the full Job Description and Person Specification to help you demonstrate you meet the criteria. You can also find information on our Terms and Conditions here.

Already a Norfolk County Council employee? See and apply for internal and external vacancies in myOracle using your @norfolk.gov.uk or @nccal.ac.uk email.

We would like to make you aware that priority consideration for this post may be given to current employees who are at risk due to restructure within the organisation or are in a redeployment position.

About us

We have miles of beautiful coastline and our unique Broads, thriving market towns and a city with a proud cultural heritage. Our economy is growing and driven by innovation in a number of sectors, including energy and food. We also have ambitious plans for new housing and a building programme for schools across Norfolk. Our county a great place to live, work and visit, and is an excellent environment for businesses to start, grow and innovate.

We are the main local authority for Norfolk providing services countywide to more than 850,000 Norfolk residents. We take the lead in critical policy areas, working with 84 elected Members responsible for the strategic local government services in the county.

We provide a high quality service through involving people who use our services to shape and comment on them and by promoting efficiency and innovation.

We work in partnership with local businesses, voluntary organisations and other local authorities such as District and Parish Councils to provide the people of Norfolk with excellent services.